Your Logo is done, your Website is running..now what? (pt. 2)

Part II

This is a continuation (or part 2) of our last blog post. Be sure to check that one out here!

You have probably seen ads as you are scrolling on your favorite social media apps. Sometimes we see ads that are so good, we don’t even realize they are ads. In part 2 of this “Now What?” series, I want to talk about Social Media Marketing (specifically Facebook/Meta and Instagram) and give you some tips that may help you bring more clients to your business.

DID YOU KNOW that you can target ads based on income, education, age, and location? Some ads on Facebook even go as far as what your ideal customer is interested in. If you don’t have a Facebook Business Page, you will need to set one up to run ads for your business on Facebook and Instagram simultaneously. Once you have this setup, you will be able to run an ad, track that ad, and get in front of your targeted audience on a specific day at a specific time. In addition to all of this, you can run ads with the goal of receiving more engagement, messages, likes, or page visits.

WHAT’S NOT TO LOVE?

3 Main Things you need to know before you run your ad:

1. Your Goal.
   What do you want to accomplish?

2. Your Demographic.
   Who are you selling to?

3. Your Budget.
   

4. How much will it cost?

Here are a couple more tips to help you run a successful social media ad..

• Create a persona or ideal customer, then build your ad based on that.

• Research the times that this customer is most likely on social media.

• Create an offer that will bring your audience in.

• Create a headline that your audience can relate to.

• Run two ads simultaneously and compare analytics.

These are just a couple of suggestions to help you get started in Social Media Marketing on Facebook and Instagram your business and utilizing Social Media as a tool.

If you need have questions, or if you would like to know more information about how to set up a targeted ad, click the button below and shoot us an email so we can discuss a plan that best fits your business!