CASE STUDY: AFC Urgent Care (Woodbridge)
DURATION: Approx 5 mo.
Objective:
AFC Urgent Care is a new franchise to the DMV area. The goal was to establish itself as the go-to Urgent Care in the community. We wanted to make sure that people knew about the new facility and that people felt comfortable coming in as a brand new Urgent Care. We wanted to build trust with our patients and their families so that if they needed care immediately, they knew AFC was there.
STRATEGY
The strategy was to build an outreach that would reach both English and the Hispanic community. We created flyers, door hangers (designed, printed, and distributed), and direct mailers in both English and Spanish. We targeted everything within a 5 mile radius so that the neighborhoods close by would be aware of the new opening. We also spoke to local business owners, schools, and sports clubs as part of our local outreach program to help build relationships within the community.
RESOLUTION
AFC Urgent Care (Woodbridge)
When it’s all said and done we have reached over 3000 families in the local community. By utilizing an aggressive “boots on the ground” approach, we were able to not only reach out to people, but we were able to connect with them to see how AFC could be serve them. Urgent Care centers don’t typically do much marketing, we believe that AFC has a huge advantage on their competitors because they have utilized their Marketing tactics as if they were selling a new product. Together, AFC was able to use all of the tools McNeal and Co. has to offer.